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The PR Shipped. Did the Engineer Grow?
AI can improve engineering output while weakening the signals managers use to evaluate growth.
Jul 21
•
Juan Cruz Martinez
1
4
The New Engineering Lead’s Guide to Time Management
A practical guide to protecting your calendar, delegating earlier, making better decisions, and creating space for your team to do good work.
Jul 16
•
Juan Cruz Martinez
3
3
The Prototype Is a Question, Not a Product
Use AI to turn disagreement into evidence without mistaking a polished demo for a product decision.
Jul 14
•
Juan Cruz Martinez
3
2
The Hiring Signal Is Moving Out of the Code
AI did not make technical interviews less technical. It changed what the interview has to prove.
Jun 16
•
Juan Cruz Martinez
1
1
The Token Budget Is Becoming Engineering Policy
AI coding is moving from personal workflow to metered infrastructure, and the next fight is over budgets, incentives, and who gets to spend.
Jun 12
•
Juan Cruz Martinez
2
The Sign-Off Layer Is Becoming the Real Engineering System
AI made code generation cheaper. The part that still matters is whether a human can understand, verify, and own what the agent produced.
Jun 9
•
Juan Cruz Martinez
6
5
The GTM for Developer Tools Is Breaking in Two Places at Once
Two shifts hit dev-tool go-to-market at once. The funnel was built for neither.
May 15
•
Juan Cruz Martinez
2
4
AI Gave Everyone a Multiplier. Most Used It to Subtract.
I've worked inside the "do the same for less" machine and inside a culture that lets a small team build what used to require departments. AI is forcing…
Mar 31
•
Juan Cruz Martinez
1
1
The Case for Becoming a Manager
I read an article recently arguing that senior engineers shouldn't become managers. Observations are mostly right. The conclusion is still wrong. I made…
Mar 24
•
Juan Cruz Martinez
6
5
I Think a New Role Is Emerging in Tech
It doesn't have a name yet, but it's already reshaping how teams build software.
Mar 17
•
Juan Cruz Martinez
3
2
The Talent Pipeline Is Collapsing. Your Team Will Feel It Next.
The short-term math of not hiring juniors makes perfect sense, until you realize what it costs your seniors, your culture, and your future.
Mar 10
•
Juan Cruz Martinez
6
4
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